{"id":46929,"date":"2022-02-17T17:36:21","date_gmt":"2022-02-17T17:36:21","guid":{"rendered":"https:\/\/tm-enterprise.local\/?p=46929"},"modified":"2025-03-19T11:15:03","modified_gmt":"2025-03-19T11:15:03","slug":"super-bowl-lvi-unlocks-a-new-level-of-digital-fan-engagement","status":"publish","type":"post","link":"https:\/\/business.ticketmaster.fr\/en\/super-bowl-lvi-unlocks-a-new-level-of-digital-fan-engagement\/","title":{"rendered":"Super Bowl LVI Unlocks a New Level of Digital Fan Engagement"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-padding-alt has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--xxlarge-2);margin-bottom:var(--wp--preset--spacing--xxlarge-2)\">\n<p class=\"has-drop-cap\"><span class=\"dc\">G<\/span>oing fully digital for Super Bowl LVI created a seamless experience for fans as they could both access and transfer tickets before entering the stadium. Plus, it enabled to NFL&#8217;s ability to monitor ingress in real-time, ensure tickets were transferred without fraud, and add more fans to their database with accurate ticket chain of custody.<\/p>\n<\/div>\n\n\n\t<div class=\"section-breaker\">\n\t\t<div><\/div>\n\t\t<div><\/div>\n\t\t<div><\/div>\n\t<\/div>\n\t\n\n\n<h3 class=\"wp-block-heading\">Streamlines Entry<\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">Managing and monitoring entry has never been easier for Super Bowl support staff. More than 77% of tickets were downloaded on Apple Wallet or Google Pay, making the entry process easier than ever for fans. Leveraging innovative technology like self-service scanning, fans simply needed to bring their phone to the event and, with just a few taps, were ready to head into the stadium. The process was so seamless, that event staff moved 99.6% of fans through the gates all before kickoff.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Eliminates Fraud<br><span style=\"font-weight: 400\"><br><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">All 70,000 Super Bowl LVI tickets were delivered via <a href=\"https:\/\/business.ticketmaster.fr\/safetix\/\">SafeTix\u2122<\/a>. Leveraging a rotating barcode which automatically refreshes every few seconds, SafeTix\u2122 <\/span><span style=\"font-weight: 400\">reduces the risk of fraud, protecting tickets from being stolen or illegally counterfeited. <\/span><span style=\"font-weight: 400\">This protection means NFL fans can trust their tickets are secure so they can focus on the big game instead.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"text-transform:none\">Enhances Chain of Custody<br><span style=\"font-weight: 400\"><br><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">Mobile tickets offered the NFL greater visibility into the full chain of custody of a ticket \u2013 allowing for deeper, more meaningful communication with fans. This innovation gives greater insight into who purchased the original ticket, who received a transferred or resold ticket, and who used the ticket to enter the venue. The adoption of this new technology opens many opportunities to better understand fan behavior to create more personalized relationships and experiences.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">NFTs Drive Fan Excitement<\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">Mobile ticketing wasn\u2019t the only tech innovation at <\/span><span style=\"font-weight: 400\">Super Bowl LVI. Following the successful launch of the <\/span><a href=\"https:\/\/nfl.live-nfts.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">NFL Virtual Commemorative Ticket Marketplace<\/span><\/a><span style=\"font-weight: 400\"> powered by Ticketmaster during the regular season, fans attending this year\u2019s Big Game received <\/span><a href=\"https:\/\/business.ticketmaster.fr\/blog\/nfl-partners-with-ticketmaster-to-offer-limited-edition-nfts-to-celebrate-super-bowl-lvi\/\"><span style=\"font-weight: 400\">complimentary, customized virtual commemorative ticket NFTs<\/span><\/a> <span style=\"font-weight: 400\">featuring their unique section, row and seat. The excitement of the Super Bowl experience can now live on for fans who have a digital keepsake to commemorate their gameday experience. Through Ticketmaster\u2019s NFT Marketplace fans can collect, share, trade, and sell their digital collectible NFTs.<\/span><\/p>\n\n\n\t<div class=\"section-breaker\">\n\t\t<div><\/div>\n\t\t<div><\/div>\n\t\t<div><\/div>\n\t<\/div>\n\t\n\n\n<h3 class=\"wp-block-heading\">Learn More<br><b><br><\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">Interested in more best practices to enhance the live experience? Check out <\/span><a href=\"https:\/\/business.ticketmaster.fr\/blog\/empower-your-fans-with-digital-tickets\/\"><span style=\"font-weight: 400\">this post<\/span><\/a><span style=\"font-weight: 400\"> on empowering fans with digital tickets.&nbsp;<\/span><\/p>\n\n\n\n<p><i><span style=\"font-weight: 400\">For more information on Ticketmaster\u2019s innovative solutions, contact us by completing <\/span><\/i><a href=\"https:\/\/bit.ly\/36irtcb\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400\">this form<\/span><\/i><\/a><i><span style=\"font-weight: 400\">. If you are a current client, please connect with your Ticketmaster representative.<\/span><\/i><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Going fully digital for Super Bowl LVI created a seamless experience for fans as they could both access and transfer tickets before entering the stadium. Plus, it enabled to NFL&#8217;s ability to monitor ingress in real-time, ensure tickets were transferred without fraud, and add more fans to their database with accurate ticket chain of custody. [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":46919,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"47320,56708,51642,56705,46865,48206","_relevanssi_noindex_reason":"","footnotes":""},"admin-category":[],"content-type":[396],"solution":[633,638],"segment":[],"venue":[],"topic":[686,678,624],"class_list":["post-46929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-always-on-support","category-better-results","category-business-solutions","category-future-focused","category-product-solutions","content-type-article","solution-expert-partnership","solution-fan-experience","topic-digital-ticketing","topic-fan-solutions","topic-ticketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/business.ticketmaster.fr\/en\/wp-json\/wp\/v2\/posts\/46929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/business.ticketmaster.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/business.ticketmaster.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/business.ticketmaster.fr\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/business.ticketmaster.fr\/en\/wp-json\/wp\/v2\/comments?post=46929"}],"version-history":[{"count":0,"href":"https:\/\/business.ticketmaster.fr\/en\/wp-json\/wp\/v2\/posts\/46929\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/business.ticketmaster.fr\/en\/wp-json\/wp\/v2\/media\/46919"}],"wp:attachment":[{"href":"https:\/\/business.ticketmaster.fr\/en\/wp-json\/wp\/v2\/media?parent=46929"}],"wp:term":[{"taxonomy":"admin-category","embeddable":true,"href":"https:\/\/business.ticketmaster.fr\/en\/wp-json\/wp\/v2\/admin-category?post=46929"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/business.ticketmaster.fr\/en\/wp-json\/wp\/v2\/content-type?post=46929"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/business.ticketmaster.fr\/en\/wp-json\/wp\/v2\/solution?post=46929"},{"taxonomy":"segment","embeddable":true,"href":"https:\/\/business.ticketmaster.fr\/en\/wp-json\/wp\/v2\/segment?post=46929"},{"taxonomy":"venue","embeddable":true,"href":"https:\/\/business.ticketmaster.fr\/en\/wp-json\/wp\/v2\/venue?post=46929"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/business.ticketmaster.fr\/en\/wp-json\/wp\/v2\/topic?post=46929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}