At Ticketmaster, partnership means more than selling tickets. We work alongside you, from concept through game day, supporting your momentum and setting your event up for success. And that\u2019s exactly how we helped pave the way for the very successful Superbowl XLVII in Glendale, Arizona \u2013 arguably, the single, biggest sporting event in the world.<\/p>\n\n\n\n
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For a high-stakes event like the Super Bowl, planning started months in advance. Over the course of the sales cycle, a team of Ticketmaster experts worked together with the NFL Ticketing Operations team to ensure they had all information needed to make the best decisions for a flawless fan experience. Various Ticketmaster teams worked relentlessly to help consult on event builds, ensuring the events were set up and maintained exactly the way the NFL intended. <\/p>\n\n\n\n
For the best fan experience possible, Ticketmaster brought support directly to the stadium \u2013 where supervisory and gate staff teams trained for months ahead of the big game. The training included a standard operations refresh on mobile ticket scanning and entry, and even went extra lengths to review any potential challenges that could arise \u2013 this built the Super Bowl staff\u2019s confidence before the gates opened and the fans roared in with excitement. <\/p>\n\n\n\n
For the duration of the Super Bowl, Ticketmaster took a two-pronged approach to provide the NFL with the partnership they desired for the single biggest sporting event in the world. First, Ticketmaster staff supported NFL Ticket Operations on the grounds. And while these team members were hands-on helping, there was also a remote team stationed online, monitoring ingress across the stadium from behind the scenes. This resulted in the most perfect operationally executed Super Bowl in the mobile era.<\/p>\n\n\n\n
The results were astounding:<\/strong><\/p>\n\n\n\n