{"id":56709,"date":"2024-01-17T14:25:26","date_gmt":"2024-01-17T14:25:26","guid":{"rendered":"https:\/\/business.ticketmaster.fr\/?p=54391"},"modified":"2025-03-19T11:29:37","modified_gmt":"2025-03-19T11:29:37","slug":"unleash-event-marketing-with-ticketmaster-promoted-2","status":"publish","type":"post","link":"https:\/\/business.ticketmaster.fr\/en\/unleash-event-marketing-with-ticketmaster-promoted-2\/","title":{"rendered":"Unleash Event Marketing With Ticketmaster Promoted"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-padding-alt has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><\/p>\n\n\n\n<p class=\"has-drop-cap\"><span class=\"dc\">A<\/span>nnouncing the launch of&nbsp;Ticketmaster Promoted: your passport to native advertising directly on Ticketmaster.com. With consumers being 25% more likely to engage with native ads than traditional banners, integrating Promoted Ads into your marketing mix is key to reaching the right fans while they browse for events online<sup data-fn=\"58eb39b5-799f-4ed4-9b45-adcbf9156b19\" class=\"fn\"><a href=\"#58eb39b5-799f-4ed4-9b45-adcbf9156b19\" id=\"58eb39b5-799f-4ed4-9b45-adcbf9156b19-link\">1<\/a><\/sup>. Discover how you will be able to use Promoted to drive incremental ticket sales in new ways across the world\u2019s largest live event marketplace.<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--xxlarge-2);margin-bottom:var(--wp--preset--spacing--xxlarge-2)\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Ticketmaster Promoted\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/pdjF6qXV-u4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\t<div class=\"section-breaker\">\n\t\t<div><\/div>\n\t\t<div><\/div>\n\t\t<div><\/div>\n\t<\/div>\n\t\n\n\n<h3 class=\"wp-block-heading\"><strong>Marketing Made Easy&nbsp;<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/business.ticketmaster.fr\/wp-content\/uploads\/2023\/11\/Group-5030-2.png\" alt=\"tm1 promoted screenshot example \" class=\"wp-image-54419\" style=\"width:1024px;height:undefinedpx\" \/><\/figure>\n\n\n\n<p>As a building block towards the next-generation TM1 Marketing experience, clients will have access to purchase media on Ticketmaster.com directly in TM1. Activating Promoted in TM1 makes launching a campaign a breeze, taking just minutes instead of several business days.&nbsp;<\/p>\n\n\n\n<p>Promoted also stands out for its simplicity \u2014 lifting creative assets and details directly from the Ticketmaster.com event, an incredible benefit in today&#8217;s dynamic digital marketing landscape! Plus, there are <strong>no minimum campaign budget requirements<\/strong> or monthly subscription costs incurred for using the tool, giving you flexibility on how and when you spend your campaign dollars.&nbsp;<\/p>\n\n\n\t<div class=\"section-breaker\">\n\t\t<div><\/div>\n\t\t<div><\/div>\n\t\t<div><\/div>\n\t<\/div>\n\t\n\n\n<h3 class=\"wp-block-heading\"><strong>Control Your Sales Growth<\/strong><\/h3>\n\n\n\n<p>Amplify your event\u2019s visibility and boost ticket sales via real-time bidding in a custom, private marketplace. Operating on a cost-per-click basis, you only pay for fans who have shown genuine interest by engaging with your event information, driving more qualified traffic to your event page. Additional marketing assets and buying options for Promoted will be rolled out post-launch.<\/p>\n\n\n\n<p>Promoted provides budget recommendations based on various factors, including remaining ticket inventory, ticket revenue potential and historical aggregated ad metrics from similar events. And, as a part of our full suite of digital marketing services, Promoted targets low-funnel buyers by placing your native ads right in front of high-intent fans, complementing your other paid media tactics.&nbsp;<\/p>\n\n\n\t<div class=\"section-breaker\">\n\t\t<div><\/div>\n\t\t<div><\/div>\n\t\t<div><\/div>\n\t<\/div>\n\t\n\n\n<h3 class=\"wp-block-heading\"><strong>Streamline Campaign Insights<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/business.ticketmaster.fr\/wp-content\/uploads\/2024\/01\/Dashboard-3-1.jpg\" alt=\"tm1 promoted campaign example screenshot \" class=\"wp-image-54811\" \/><\/figure>\n\n\n\n<p>Knowledge is power \u2014 and Promoted packs you with it. This comprehensive marketing platform features intuitive dashboards for real-time campaign performance analysis, letting you dive deeper into your campaign performance and trends. Additionally, Promoted takes the reins and optimizes your campaign&#8217;s performance automatically during the campaign flight so you don\u2019t have to.<\/p>\n\n\n\t<div class=\"section-breaker\">\n\t\t<div><\/div>\n\t\t<div><\/div>\n\t\t<div><\/div>\n\t<\/div>\n\t\n\n\n<h3 class=\"wp-block-heading\" style=\"text-transform:none\"><strong>Early Beta Client Participants are Having Great Success <\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How UniverSoul Circus Leverages Ticketmaster Promoted\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/gXmg9s0Qj0E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Two Broadway musicals used Promoted to capture fan attention and boost ticket sales during the all-important summer travel season. The result? <\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-b73758db wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--xxlarge-2);margin-bottom:var(--wp--preset--spacing--xxlarge-2)\"><div  class=\"statistic-count--2 alignwide wp-block-acf-statistics\">\n\t<div class=\"statistics\">\n<div  class=\"statistic--rounded align wp-block-acf-statistic\">\n\t<div class=\"inner-content\">\n\n<div class=\"wp-block-group statistic-content has-base-color has-tertiary-3-background-color has-text-color has-background has-link-color wp-elements-9e8b167a76a920d4034d66330052063f is-layout-flow wp-container-core-group-is-layout-a77db08e wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group statistic-content__position is-layout-flow wp-container-core-group-is-layout-a77db08e wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center statistic-content__title\">4.7x<\/p>\n\n\n\n<p class=\"has-text-align-center statistic-content__caption\">Return on Ad spend<\/p>\n<\/div>\n<\/div>\n\n<\/div>\t\n<\/div>\n\n<div  class=\"align wp-block-acf-statistic\">\n\t<div class=\"inner-content\">\n\n<div class=\"wp-block-group statistic-content has-base-color has-primary-background-color has-text-color has-background has-link-color wp-elements-df695234d95d327393d6cb0239497d7c is-layout-flow wp-container-core-group-is-layout-a77db08e wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group statistic-content__position is-layout-flow wp-container-core-group-is-layout-a77db08e wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center statistic-content__title\">$190K<\/p>\n\n\n\n<p class=\"has-text-align-center statistic-content__caption\">Incremental ticket revenue<\/p>\n<\/div>\n<\/div>\n\n<\/div>\t\n<\/div>\n<\/div>\t\n<\/div><\/div>\n\n\n\n<p>Promoted\u2019s Beta launch is just the first step towards unlocking the next generation of performance marketing tools for live entertainment marketers \u2014 we have plenty in store for Promoted in 2024! Beyond new features such as access to Spotlight and Banner Ads on Ticketmaster.com, Promoted\u2019s media offerings will extend to other high-performance areas such as our live event influencer network. Outside of Promoted, we\u2019re excited to continue growing the future of TM1 Marketing through new channels like SMS and Paid Social.<\/p>\n\n\n\n<p>Get ready to leverage the power of Promoted in the year ahead!<\/p>\n\n\n\n<p>You can log into your TM1 account to set up a campaign today!<\/p>\n\n\n\n<p>If you don\u2019t have access, please contact your internal admin for TM1 to permission you or reach out to <a href=\"mailto:tmpromoted@ticketmaster.com\">tmpromoted@ticketmaster.com<\/a>.<\/p>\n\n\n\n<p>Ticketmaster Promoted is currently available only for U.S clients.<\/p>\n\n\n<ol class=\"wp-block-footnotes\"><li id=\"58eb39b5-799f-4ed4-9b45-adcbf9156b19\"><a href=\"https:\/\/www.outbrain.com\/blog\/native-advertising-statistics\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.outbrain.com\/blog\/native-advertising-statistics\/<\/a> <a href=\"#58eb39b5-799f-4ed4-9b45-adcbf9156b19-link\" aria-label=\"Jump to footnote reference 1\">\u21a9\ufe0e<\/a><\/li><\/ol><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Announcing the launch of&nbsp;Ticketmaster Promoted: your passport to native advertising directly on Ticketmaster.com. With consumers being 25% more likely to engage with native ads than traditional banners, integrating Promoted Ads into your marketing mix is key to reaching the right fans while they browse for events online. Discover how you will be able to use [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":57213,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"57903,57926,58208,51713,56705,56708","_relevanssi_noindex_reason":"","footnotes":"[{\"id\":\"58eb39b5-799f-4ed4-9b45-adcbf9156b19\",\"content\":\"<a href=\\\"https:\\\/\\\/www.outbrain.com\\\/blog\\\/native-advertising-statistics\\\/\\\">https:\\\/\\\/www.outbrain.com\\\/blog\\\/native-advertising-statistics\\\/<\\\/a>\"}]"},"admin-category":[],"content-type":[396],"solution":[639],"segment":[],"venue":[],"topic":[677],"class_list":["post-56709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-solutions","category-product-solutions","tag-innovation","tag-marketing","tag-promoted","tag-ticketmaster","tag-tm1","content-type-article","solution-marketing-measurement","topic-event-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/business.ticketmaster.fr\/en\/wp-json\/wp\/v2\/posts\/56709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/business.ticketmaster.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/business.ticketmaster.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/business.ticketmaster.fr\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/business.ticketmaster.fr\/en\/wp-json\/wp\/v2\/comments?post=56709"}],"version-history":[{"count":0,"href":"https:\/\/business.ticketmaster.fr\/en\/wp-json\/wp\/v2\/posts\/56709\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/business.ticketmaster.fr\/en\/wp-json\/wp\/v2\/media\/57213"}],"wp:attachment":[{"href":"https:\/\/business.ticketmaster.fr\/en\/wp-json\/wp\/v2\/media?parent=56709"}],"wp:term":[{"taxonomy":"admin-category","embeddable":true,"href":"https:\/\/business.ticketmaster.fr\/en\/wp-json\/wp\/v2\/admin-category?post=56709"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/business.ticketmaster.fr\/en\/wp-json\/wp\/v2\/content-type?post=56709"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/business.ticketmaster.fr\/en\/wp-json\/wp\/v2\/solution?post=56709"},{"taxonomy":"segment","embeddable":true,"href":"https:\/\/business.ticketmaster.fr\/en\/wp-json\/wp\/v2\/segment?post=56709"},{"taxonomy":"venue","embeddable":true,"href":"https:\/\/business.ticketmaster.fr\/en\/wp-json\/wp\/v2\/venue?post=56709"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/business.ticketmaster.fr\/en\/wp-json\/wp\/v2\/topic?post=56709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}