{"id":57978,"date":"2024-04-08T13:48:01","date_gmt":"2024-04-08T13:48:01","guid":{"rendered":"https:\/\/business.ticketmaster.fr\/?p=57978"},"modified":"2025-03-19T10:11:42","modified_gmt":"2025-03-19T10:11:42","slug":"the-future-of-fan-engagement","status":"publish","type":"post","link":"https:\/\/business.ticketmaster.fr\/en\/the-future-of-fan-engagement\/","title":{"rendered":"The Future of Fan Engagement"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-padding-alt-4 has-base-color has-contrast-background-color has-text-color has-background has-link-color wp-elements-818b9c7e01ada9253cc3e0f083f6b7cc has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-12dd3699 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-flow wp-container-core-group-is-layout-d813fb5b wp-block-group-is-layout-flow\"><div class=\"taxonomy-content-type wp-block-post-terms\"><span>Report<\/span><\/div>\n\n<h1 class=\"wp-block-post-title\">The Future of Fan Engagement<\/h1>\n\n<div class=\"wp-block-post-date\"><time datetime=\"2024-04-08T13:48:01+00:00\">8 April 2024<\/time><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-contrast-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--tiny);padding-bottom:var(--wp--preset--spacing--tiny)\"><div  class=\"is-default alignfull wp-block-acf-single-post-hero-media\">\n\n                <div class=\"single-post-hero-media__featured-image-group\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"2084\" height=\"1170\" src=\"https:\/\/business.ticketmaster.fr\/en\/wp-content\/uploads\/sites\/2\/2024\/03\/future-fan-engagement.png\" class=\"single-post-hero-media__featured-image wp-post-image\" alt=\"\" srcset=\"https:\/\/business.ticketmaster.fr\/en\/wp-content\/uploads\/sites\/2\/2024\/03\/future-fan-engagement.png 2084w, https:\/\/business.ticketmaster.fr\/en\/wp-content\/uploads\/sites\/2\/2024\/03\/future-fan-engagement-300x168.png 300w, https:\/\/business.ticketmaster.fr\/en\/wp-content\/uploads\/sites\/2\/2024\/03\/future-fan-engagement-1024x575.png 1024w, https:\/\/business.ticketmaster.fr\/en\/wp-content\/uploads\/sites\/2\/2024\/03\/future-fan-engagement-768x431.png 768w, https:\/\/business.ticketmaster.fr\/en\/wp-content\/uploads\/sites\/2\/2024\/03\/future-fan-engagement-1536x862.png 1536w, https:\/\/business.ticketmaster.fr\/en\/wp-content\/uploads\/sites\/2\/2024\/03\/future-fan-engagement-2048x1150.png 2048w, https:\/\/business.ticketmaster.fr\/en\/wp-content\/uploads\/sites\/2\/2024\/03\/future-fan-engagement-1500x842.png 1500w\" sizes=\"auto, (max-width: 2084px) 100vw, 2084px\" \/>            <\/div>\n                \n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-style-padding-alt-2 has-base-color has-contrast-background-color has-text-color has-background has-link-color wp-elements-adf3f613f0370c68e0fb626af91f5fc5 has-global-padding is-layout-constrained wp-container-core-group-is-layout-204e9a5b wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-container-core-group-is-layout-d813fb5b wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading has-large-font-size\">Nexus report: 2024 state of ticketing<\/h3>\n\n\n\n<ol class=\"is-style-key-takeaways wp-block-list\">\n<li class=\"has-body-font-size\"><a href=\"https:\/\/business.ticketmaster.fr\/defining-the-future-of-live\/\">Innovations in Live<\/a><\/li>\n\n\n\n<li class=\"has-body-font-size\">Branded Mobile Experiences (You are here)<\/li>\n\n\n\n<li class=\"has-body-font-size\"><a href=\"https:\/\/business.ticketmaster.fr\/innovating-venue-entry-at-the-gate\/\">Biometric Entry<\/a><\/li>\n\n\n\n<li class=\"has-body-font-size\">Data-Forward Yield Strategies (Coming Soon)<\/li>\n\n\n\n<li class=\"has-body-font-size\">Flexible Ticketing Models (Coming Soon)<\/li>\n<\/ol>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-padding-alt-2 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--xlarge);margin-bottom:var(--wp--preset--spacing--xlarge)\">\n<h3 class=\"wp-block-heading has-text-align-center\">Branded Mobile Experiences<\/h3>\n\n\n\n<div class=\"wp-block-group is-style-default has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--large);margin-bottom:var(--wp--preset--spacing--large)\">\n<p class=\"has-drop-cap\"><span class=\"dc\">T<\/span>eams invested heavily in fully-branded, mobile experiences. Combined with Ticketmaster Ignite\u2122, the <a href=\"https:\/\/business.ticketmaster.fr\/nexus-partners\/\">Nexus Certified Partner Network<\/a> unlocked new fan-first engagement capabilities.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Mobile-first has emerged as a cornerstone of many of our clients&#8217; digital strategies, and our mobile app partners are now vital for clients seeking to meet the expectations of today&#8217;s fans. Many clients have become integrated into digital lives of their fans by working with partners that seamlessly integrate with the Ticketmaster SDK.&nbsp;<\/p>\n\n\n\n<p>Ticketmaster Ignite\u2122 empowers our clients to seamlessly elevate their mobile apps with customization from purchase to entry. By leveraging Ignite\u2019s advanced solutions, and working alongside Nexus certified partner Yinzcam, D.C. United successfully revamped their app to give fans an effortless ticket-buying experience from start to finish. Whether it\u2019s checking the schedule, buying team merch or upgrading their seats before the game, D.C. United fans know their app has everything they need in one place.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-b73758db wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--xxlarge-2);margin-bottom:var(--wp--preset--spacing--xxlarge-2)\"><div  class=\"statistic-count--2 alignwide wp-block-acf-statistics\">\n\t<div class=\"statistics\">\n<div  class=\"statistic--rounded align wp-block-acf-statistic\">\n\t<div class=\"inner-content\">\n\n<div class=\"wp-block-group statistic-content has-base-color has-tertiary-3-background-color has-text-color has-background has-link-color wp-elements-46f3153c28293fd86f2cc14a682f373f is-layout-flow wp-container-core-group-is-layout-a77db08e wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group statistic-content__position is-layout-flow wp-container-core-group-is-layout-a77db08e wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center statistic-content__title\">30%<\/p>\n\n\n\n<p class=\"has-text-align-center statistic-content__caption\">Mobile App Growth<\/p>\n<\/div>\n<\/div>\n\n<\/div>\t\n<\/div>\n\n<div  class=\"align wp-block-acf-statistic\">\n\t<div class=\"inner-content\">\n\n<div style=\"background-image:url(&apos;https:\/\/business.ticketmaster.fr\/wp-content\/uploads\/2024\/03\/Branded-Mobile-Experiences.png&apos;);background-size:cover;\" class=\"wp-block-group statistic-content has-base-color has-primary-background-color has-text-color has-background has-link-color wp-elements-1337e5977375d08ed97cc3ab18f10f71 is-layout-flow wp-container-core-group-is-layout-a77db08e wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group statistic-content__position is-layout-flow wp-container-core-group-is-layout-a77db08e wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center statistic-content__title\"><\/p>\n\n\n\n<p class=\"has-text-align-center statistic-content__caption\"><\/p>\n<\/div>\n<\/div>\n\n<\/div>\t\n<\/div>\n<\/div>\t\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--xxlarge-2);margin-bottom:var(--wp--preset--spacing--xxlarge-2)\">\n<p>Want a deeper dive into the ticketing industry\u2019s latest trends, including the impact of branded mobile experiences? Check out our <a href=\"https:\/\/support.ticketmaster.com\/sfc\/servlet.shepherd\/document\/download\/0693x00000R1ezIAAR?operationContext=S1\" target=\"_blank\" rel=\"noopener\">2024 State of Ticketing: Innovation in Ticketing Technology report<\/a> \u2014 now available exclusively to Ticketmaster clients.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-padding-alt-3 has-global-padding is-layout-constrained wp-container-core-group-is-layout-b73758db wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--xxlarge-2);margin-bottom:var(--wp--preset--spacing--xxlarge-2)\"><div  class=\"alignwide wp-block-acf-tip\">\n\t<div class=\"tip-disc\">\n\n<div class=\"wp-block-group alignwide has-base-color has-primary-background-color has-text-color has-background has-link-color wp-elements-b67b5b7ed29a84247c78bad1e02fb45f has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--large);padding-bottom:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-60120260 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group tip-disc__heading has-base-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading has-contrast-color has-text-color has-link-color wp-elements-f37b524bf69c4d4fda784a7b1b3989e3\" style=\"font-size:1.5rem;letter-spacing:0.03rem;line-height:1.25;text-transform:capitalize\">Nexus Partner Program<\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"is-style-lead\">Let&#8217;s Work Together<\/p>\n\n\n\n<p>Learn more about our <a href=\"https:\/\/business.ticketmaster.fr\/nexus-partners\/\">Nexus Certified Partner Network<\/a> or <a href=\"https:\/\/business.ticketmaster.fr\/contact\/\">contact us<\/a> to become a valued client.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--small);margin-bottom:0\">\n<div class=\"wp-block-button is-style-dark is-style-arrow\"><a class=\"wp-block-button__link has-base-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/business.ticketmaster.fr\/nexus-partners\/\">Learn more\n            <span class='tme-button-icon tme-button-icon--arrow' aria-hidden='true'>\n                <svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='41' height='16' viewBox='0 0 41 16' fill='none'><path d='M40.7071 8.70711C41.0976 8.31658 41.0976 7.68342 40.7071 7.29289L34.3431 0.928932C33.9526 0.538408 33.3195 0.538408 32.9289 0.928932C32.5384 1.31946 32.5384 1.95262 32.9289 2.34315L38.5858 8L32.9289 13.6569C32.5384 14.0474 32.5384 14.6805 32.9289 15.0711C33.3195 15.4616 33.9526 15.4616 34.3431 15.0711L40.7071 8.70711ZM0 9H40V7H0V9Z' fill='currentColor'\/><\/svg>\n            <\/span>\n        <\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<\/div>\t\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Teams invested heavily in fully-branded, mobile experiences. Combined with Ticketmaster Ignite\u2122, the Nexus Certified Partner Network unlocked new fan-first engagement capabilities.<\/p>\n","protected":false},"author":42,"featured_media":58024,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"58208,46645,54196,57659,52224,52409","_relevanssi_noindex_reason":"","footnotes":""},"admin-category":[],"content-type":[382],"solution":[633],"segment":[],"venue":[],"topic":[632],"class_list":["post-57978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-solutions","content-type-report","solution-expert-partnership","topic-distribution-and-partnerships"],"acf":[],"_links":{"self":[{"href":"https:\/\/business.ticketmaster.fr\/en\/wp-json\/wp\/v2\/posts\/57978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/business.ticketmaster.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/business.ticketmaster.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/business.ticketmaster.fr\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/business.ticketmaster.fr\/en\/wp-json\/wp\/v2\/comments?post=57978"}],"version-history":[{"count":0,"href":"https:\/\/business.ticketmaster.fr\/en\/wp-json\/wp\/v2\/posts\/57978\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/business.ticketmaster.fr\/en\/wp-json\/wp\/v2\/media\/58024"}],"wp:attachment":[{"href":"https:\/\/business.ticketmaster.fr\/en\/wp-json\/wp\/v2\/media?parent=57978"}],"wp:term":[{"taxonomy":"admin-category","embeddable":true,"href":"https:\/\/business.ticketmaster.fr\/en\/wp-json\/wp\/v2\/admin-category?post=57978"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/business.ticketmaster.fr\/en\/wp-json\/wp\/v2\/content-type?post=57978"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/business.ticketmaster.fr\/en\/wp-json\/wp\/v2\/solution?post=57978"},{"taxonomy":"segment","embeddable":true,"href":"https:\/\/business.ticketmaster.fr\/en\/wp-json\/wp\/v2\/segment?post=57978"},{"taxonomy":"venue","embeddable":true,"href":"https:\/\/business.ticketmaster.fr\/en\/wp-json\/wp\/v2\/venue?post=57978"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/business.ticketmaster.fr\/en\/wp-json\/wp\/v2\/topic?post=57978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}